Gold Expressions launches its 2006 collection. One Of World Gold Council's leading marketing initiatives is Gold Expressions, a product development programme launched in 2004 to capitalise on innovative ?Made in Italy' design and product excellence in order to stimulate global consumer demand for gold jewellery.
Now in its third edition, Gold Expressions continues to build momentum with participants representing 50% of Italy's jewellery manufacturing base. The initiative is sponsored by World Gold Council and by key partner organisations: Vicenza Fair, whose trade fairs are the most important in the gold industry, and AngloGold Ashanti, one of the world's leading gold producers.
This initiative brings together the best Italian designers and manufacturers to produce outstanding gold jewellery for sale worldwide. Commercially focused, Gold Expressions aims to revitalise the Italian industry and increase the desirability of gold jewellery around the world.
Gold Expressions 2006, comprising nearly 400 pieces of jewellery from 65 manufacturers, is poised for another successful year. The pieces in this stunning collection are innovative and versatile, yet accessibly priced for strong consumer appeal. They speak to consumer purchase emotions: gold as a gift of love, affection and friendship; and gold to express a woman's individuality and uniqueness.
Key to Gold Expressions' success is consumer research that helps participating manufacturers design jewellery to appeal to target groups of women. In fact, the pieces in this collection were designed according to World Gold Council research that identified the two most active groups of target consumers by their interest in and purchase of gold jewellery, whether for self-purchase or gift-giving. The research formulated in-depth profiles of these groups, including their lifestyles, values, purchase habits, and jewellery preferences.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
