WSA to present fall/winter footwear line for toddlers
18 Jan '07
3 min read
In its recent trend report, industry magazine WSA Today confirmed that children are focused on miniature versions of adult shoes, such as flats and trimmed boots for girls and leather boots and slip-ons for boys.
This trend bodes well for some familiar brands such as Nina Kids, Skechers and H.H. Brown. Nina Kids will introduce adult fashion styling, such as leopard prints, wool and herringbone, fur trims, and metallicized patents, into their children's line.
Skechers' 20 lines include 310 Footwear, Kitson, and Michelle K brands. The company noted that sales are especially strong in the boys category. Likewise in Fall 2007, H.H. Brown will be introducing children's styles to match their adult lines.
Patagonia Kids is also paying attention to the influence of adult fashion on children's footwear. “Kids are the youngest consumers and have a lot of purchasing power,” said Karra Evans, product manager.
“The biggest craze we see is the 'Mommy and Me' and 'Daddy and Me' trends. The color selections pair up with the adult color choices yet focus on kid-specific colors that catch the attention of the young audience.”
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
