Style walk lounge to jazz up WSA show

19 Jul '07

3 min read

With The WSA Show joining under one roof for the first time, it's appropriate to have a fashion-centric meeting place for all participants. The Style Walk Lounge will be open throughout the Jul. 30-Aug. 1 show in the Grand Lobby of the Las Vegas Convention Center (LVCC).

Each day, the lounge will entertain with live footwear and accessories fashion presentations from more than 65 exciting brands. The Style Walk Lounge is being sponsored by WSATODAY.COM.

“We created the Style Walk Lounge as a strong and important platform for footwear companies to preview live fashion and the newest top brands and trends for thousands in the industry,” said Diane Stone, chief operating officer of The WSA Show.

“At the same time, it is an inviting space, with a central location for show attendees to meet, hang out, network or do business off the floor in a more relaxed atmosphere. The LVCC is an expansive venue, and we hope the Style Walk Lounge will serve as an oasis.”

Located at the crossroads of the LVCC, between the North and South Halls, the Style Walk Lounge will exude a dynamic, interactive club atmosphere with dramatic theatrical lighting and music spun by live DJs.

Seating areas will provide space for meetings and relaxation, while live footwear and accessories modeling on the floor will be augmented visually by large screen projections of the modeling and appropriate logo for maximum visibility of the brand being shown.

“Bybringing live fashion to the halls of the LVCC, the Style Walk Lounge guarantees exposure of brand to thousands of industry colleagues, retail buyers and working media,” said Dana Rosenberg, special events director of The WSA Show.

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