Interviews
LFG contribution to ISSE to raise beauty excellence standard
24 Oct '07
2 min read
Developing a firm foundation for the future evolution of Latino beauty, the Professional Beauty Association announces an alliance with the Latino Fashion Group (LFG).
Both parties share a passion for the beauty industry and a desire to raise awareness, visibility and understanding for their organizations.
With a strong focus on bringing Latino salon/spa professionals, distributors and influential industry leaders together, PBA and LFG will launch their partnership working together on the International Salon & Spa Expo (ISSE).
Executive Director of PBA, Steve Sleeper feels that this alliance will benefit the entire beauty industry. "Through our relationship with the Latino Fashion Group, PBA hopes to reach out to Latino professionals and increase awareness about the support the association offers beauty industry businesses and the events PBA produces to enrich the entire industry."
ISSE will be the first show where the two organizations team up to guarantee the ISSE commitment: valuable education, quality manufacturers and a professional atmosphere.
Latino professionals within the beauty industry will be a targeted audience at this year's ISSE, taking place January 26-28, 2008 at the Long Beach Convention Center in Long Beach, California.
LFG will host an information booth and coordinate the exciting, new Latin Touch segment of the International Fashion Theater.
Carlos Valenzuela, founder of Latino Fashion Group, is very passionate about the organization and the role it plays in bringing attention to Latino professionals. He is excited about the possibilities of this partnership for PBA and ISSE.
Both parties share a passion for the beauty industry and a desire to raise awareness, visibility and understanding for their organizations.
With a strong focus on bringing Latino salon/spa professionals, distributors and influential industry leaders together, PBA and LFG will launch their partnership working together on the International Salon & Spa Expo (ISSE).
Executive Director of PBA, Steve Sleeper feels that this alliance will benefit the entire beauty industry. "Through our relationship with the Latino Fashion Group, PBA hopes to reach out to Latino professionals and increase awareness about the support the association offers beauty industry businesses and the events PBA produces to enrich the entire industry."
ISSE will be the first show where the two organizations team up to guarantee the ISSE commitment: valuable education, quality manufacturers and a professional atmosphere.
Latino professionals within the beauty industry will be a targeted audience at this year's ISSE, taking place January 26-28, 2008 at the Long Beach Convention Center in Long Beach, California.
LFG will host an information booth and coordinate the exciting, new Latin Touch segment of the International Fashion Theater.
Carlos Valenzuela, founder of Latino Fashion Group, is very passionate about the organization and the role it plays in bringing attention to Latino professionals. He is excited about the possibilities of this partnership for PBA and ISSE.
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