Interviews
Materials at WSA Expo - Innovation for inspiration
21 Nov '07
2 min read
The Materials at WSA Expo & Conference, held in Las Vegas, USA 19-21 February 2008 has revealed the final workshop in its educational program.
The workshop, 'Utilizing Innovation from all Markets to Inspire New Materials and Designs,' will examine how to exploit innovative materials from industries outside the traditional footwear remit.
It will cover how to specify these new materials, and how to use them to create original products that deliver real differentiation, better performance and even a stronger brand image.
Respected industry consultant, Spencer White, will deliver the workshop. Spencer White has worked in the design and technology side of the footwear industry for over 22 years, working for names such as Reebok International Ltd, where he contributed to numerous patented and profitable technological inventions, such as THE PUMP and DMX cushioning technologies.
Bringing successful innovations to market is his specialty and he is now president of Playon Technology, which focuses on product creation within the footwear, sporting goods and technology arenas.
During this workshop, Spencer will cover which non-traditional industries the footwear industry should be drawing inspiration from, how to establish the functional value of materials and components for improving product performance and how to identify useful and/or aesthetically unique materials, technologies and processes from other industries. Importantly he will also discuss how to evaluate and minimise any risk when using new materials.
The workshop, 'Utilizing Innovation from all Markets to Inspire New Materials and Designs,' will examine how to exploit innovative materials from industries outside the traditional footwear remit.
It will cover how to specify these new materials, and how to use them to create original products that deliver real differentiation, better performance and even a stronger brand image.
Respected industry consultant, Spencer White, will deliver the workshop. Spencer White has worked in the design and technology side of the footwear industry for over 22 years, working for names such as Reebok International Ltd, where he contributed to numerous patented and profitable technological inventions, such as THE PUMP and DMX cushioning technologies.
Bringing successful innovations to market is his specialty and he is now president of Playon Technology, which focuses on product creation within the footwear, sporting goods and technology arenas.
During this workshop, Spencer will cover which non-traditional industries the footwear industry should be drawing inspiration from, how to establish the functional value of materials and components for improving product performance and how to identify useful and/or aesthetically unique materials, technologies and processes from other industries. Importantly he will also discuss how to evaluate and minimise any risk when using new materials.
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