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Your go-to source for news, anytime, anywhere! Insightful industry information from the textile, apparel & fashion world with our news app
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Adam Levine releases behind-the-scenes video of his line
22 Aug '13
1 min read
Ahead of the scheduled launch of his clothing line on October 1, 2013, the popular American musician Adam Levine has released a teaser video giving a sneak peek into the creation process of his maiden collection.
The behind-the-scenes video features the lead vocalist and front man of the pop rock band Maroon 5 giving creative inputs to the design team of his menswear range 222.
Designed in collaboration with ShopYourWay and Kmart, the 34-year-old’s yet-to-be-unveiled collection will feature an array of denims, outerwear, woven pieces and knits.
The range will also include stylish fashion accessories, such as scarves and baseball hats, in-scripted with tag lines like Los Angeles and Long Beach.
Founded in 1962, Illinois-based Kmart is the third largest discount chain in the world, with stores in the United States, Puerto Rico, the U.S. Virgin Islands and Guam.
An innovative online shopping community, ShopYourWay offers fashion, beauty and household accessories designed by celebrities like Nicki Minaj, Sofia Vergara and Kardashian sisters.
Fibre2fashion News Desk - India
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