Germany's Adidas Terrex partners with National Geographic

“Nature is special beyond words. It has the power to create indescribable emotions. And not many spectacles encapsulate this better than the Northern Lights. Together with National Geographic, we’ve captured the beauty of this phenomenon in fresh ways across a 25-piece collection which we hope inspires adventure-seekers to get outdoors and experience the transformative benefits of nature,” Nadia Svensson, senior product director BU Outdoor, said.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include Terrex Swift R3 Gore-Tex National Geographic hiking boot, Terrex National Geographic Rain.Rdy 3-In-1 Jacket, Terrex National Geographic Softshell Jacket and Terrex National Geographic High Pile Fleece Jacket, the company said in a press release.

Terrex Swift R3 Gore-Tex National Geographic hiking boot blends the lightweight design and cushioning of a trail running shoe with the stability and durability of a hiking boot, Terrex National Geographic Rain.Rdy 3-In-1 Jacket combines 2.5L waterproof Rain.Rdy shell and polar fleece inner jackets for elevated protection and versatility with a strong visual design inspired by the northern lights, Terrex National Geographic Softshell Jacket is a functional and stylish option for any adventure outdoor-seekers may have on their agenda. Reinforced shoulders, chest and forearms provide abrasion resistance and Terrex National Geographic High Pile Fleece Jacket is the perfect add-on for chilly days in the great outdoors.

The collection will be available from September 27.

Fibre2Fashion News Desk (RR)