Germany's Puma unveils S/S 2024 natural performance collection

The collection features Formula 1 driver George Russell, embodying the spirit of Natural Performance. As a key figure in the Mercedes-AMG Petronas Formula 1 Team, Russell's presence adds a dynamic and authentic dimension to the collection, bringing the thrill of the racetrack to fans and fashion enthusiasts alike.

Drawing cues from the world's best performers—the natural environment— Puma has meticulously crafted a collection that mirrors the high-performance standards of Formula 1. This collection takes inspiration from nature's functions and forms; a clean and organic outlook permeates the designs, reflecting the team's commitment to sustainability and efficiency. Pop highlights, contouring graphics, and an innovative distortion effect inspired by the speed and G-force of the new car's front wing create a unique visual language that carries forward the vision of pushing the boundaries of performance and style, Puma said in a press release.

The colour palette of the collection mirrors the depth and vibrancy of the ocean, with Tropic Electric Pool dominating alongside the timeless elegance of black and white. These colours, inspired by nature, are seamlessly integrated into woven jackets, shorts, pants, and hoodies.

Fibre2Fashion News Desk (RR)