The collection represents one of the spearhead collaborations for Uniqlo in 2020. The collaboration continues the successes of the two earlier limited edition Uniqlo x Marimekko capsules.
“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are honoured to partner with Uniqlo again on this new summery collection that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and Uniqlo’s high-quality, functional and affordable LifeWear made for all,” said Tiina Alahuhta-Kasko, president and CEO of Marimekko.
“Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all,” said Yuki Katsuta, head of research & development, Uniqlo.
The brand collaboration relates to the agreement signed in summer 2019 with most of the licensing income already recognised during 2019 in the Asia-Pacific region.
Marimekko is a Japanese global apparel retailer.
Fibre2Fashion News Desk (PC)
| On 24th Feb 2021
The UK government has welcomed the European Commission's draft data...
| On 24th Feb 2021
The Southern African Clothing & Textile Workers' Union (SACTWU)...
Asos recently relaunched Topshop on its website after acquiring the...
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Money never disappears-it just finds new opportunities
The foremost issue is bridging the skill gap
Fabusse is a Lebanon-based fashion agency that offers a variety of...
Mumbai-based Corporate Collars provides bespoke tailoring services for...
The Sleep Company was established to upgrade the sleep quality of every...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Loomia designs and manufactures soft circuit systems that can be produced...
Broadcast Wearables Pvt Ltd
Hyderabad-based Broadcast Wearables has come up with the country's first...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...
<span style="font-size: 12px;">Designer <b>Suman Nathwani</b> talks about...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.