Kohl’s will feature an elevated branded in-store and merchandise experience in nearly 100 stores that punctuates Tommy Hilfiger’s iconic red, white and blue aesthetic and furthers Kohl’s modernised store experience, said the retailer in a press release.

“We are excited to partner with Tommy Hilfiger, one of the world’s most recognisable designer lifestyle brands, to bring their iconic assortment of casual essentials to our 65 million customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “Known for seamlessly blending premium styling, quality and value, the Tommy Hilfiger brand brings consumers aspirational and accessible apparel designed for everyday wear. The addition of Tommy Hilfiger further supports our continued work to evolve our brand portfolio to increase our relevancy with our loyal customers and bring new customers to Kohl’s.”

Taking inspiration from Americana heritage and pop culture, Tommy Hilfiger has become renowned for reinventing classic style through a fresh, youthful lens. The brand’s elevated and innovative designs offer consumers versatility and function that meet the needs of today’s lifestyle. The partnership leverages Kohl’s strong nationwide footprint and digital presence to expand Tommy Hilfiger’s connection with consumers across the US.

Tommy Hilfiger joins a growing list of brands at Kohl’s, including Calvin Klein, Cole Haan, Eddie Bauer, Lands’ End, Sephora, and Toms.

Fibre2Fashion News Desk (KD)