UK fashion house Burberry introduces Classics

08 Mar '24

1 min read

Pic: Burberry

Insights

Burberry introduces Burberry Classics, featuring essential styles revamped with signature house codes.
The Burberry Check is reinvented in sand and lichen tones, adorning swimwear, jackets, and shirts.
With materials comprising at least 70 per cent organic or 50 per cent recycled content; this launch aligns with Burberry's ReBurberry programme.

British fashion house Burberry has introduced Burberry Classics, a curation of wardrobe foundations reimagined with a unique Burberry slant. Essential styles, including jersey, tailoring and versatile layers, are elevated by signature house codes.

The Burberry Check is cut on the bias and updated in sand and lichen colourways – a confident new approach to an iconic British design. It is printed on swimwear, yarn-dyed nylon jackets and coordinated bottoms, as well as cotton twill shirt dresses and tailored cotton poplin shirts, Burberry said in a press release.

The Equestrian Knight Design appears via embroidery and nostalgic appliqués on lightweight nylon jackets, cotton piqué polo shirts, cotton jersey hoodies, T-shirts and jogging pants.

With the main material of the clothing containing at least 70 per cent organic or 50 per cent recycled materials, the first drop of Burberry Classics falls under the latest phase of the ReBurberry programme – a collective of initiatives demonstrating Burberry’s commitment to responsibility and circularity. The initiatives sit under three main areas: product, packaging and services.

Fibre2Fashion News Desk (RR)

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