US' Dillard's unveils Katherine Mason's activewear collaboration

08 Mar '24

2 min read

Katherine Mason. Pic: Business Wire

Insights

Dillard's introduces the Katherine Mason for Kinesis collection, a fusion of fashion and function designed by fitness expert Katherine Mason.
This exclusive line offers coordinated athleisure and performance pieces, combining style and practicality.
The collection, available both online and in Dillard's stores nationwide, showcases Mason's ten years of experience.

Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Katherine Mason for Kinesis, now available in Dillard’s locations across the nation and online at dillards.com. Designed by fitness and fashion expert and entrepreneur, Katherine Mason, the collaboration offers coordinating athleisure and performance pieces with Kinesis, the Company’s exclusive line of ladies’ active and athleisure wear.

Sharing her inspiration for Katherine Mason for Kinesis, Katherine says, “After 10 years in the fitness and fashion industries, I am so honored to have the opportunity to design a collection with Dillard’s! My experience working with fitness fashion brands, designers and showrooms in New York helped me learn about the fabrication of sweat-wicking and movement-focused athletic materials, the importance of how a legging or sports bra is constructed to support the body in motion and how active clothing can support an on-the-go lifestyle without compromising style. Fusing fashion, function and thoughtful fabrication, we have curated a collection of elevated basics and specialty pieces to help you confidently take on an active lifestyle.”

Dillard’s Vice President of Merchandising Christine Ferrari adds, “We are so proud of Katherine Mason for Kinesis, our first influencer collaboration for activewear. Katherine has skillfully married the essential elements of function and style to create this beautiful collection of spring athleisure must-haves. She has been a tremendous source of industry knowledge, inspiration and fun - and we are extremely happy to share this new line with our customers!”