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adidas – 'Impossible Team' now ready for 2006 FIFA Cup

06 Apr '06

2 min read

Sports apparel manufacturer adidas announces the launch of its global football advertising campaign “Impossible Team” for the 2006 FIFA World Cup in Germany featuring the world's best footballers from the past and present. The new TV campaign tells the story of two kids picking their all-time greatest football team.

The campaign celebrates the magic of team and features many of today's greatest players such as Zinédine Zidane, David Beckham, Michael Ballack, Kaká, Frank Lampard, Arjen Robben, Juan Román Riquelme and Raúl combined with football heroes from the past such as Franz Beckenbauer and Michel Platini.

The first of the new commercials will premiere on April 4 and 5 during the UEFA Champions League quarter-finals.

“Football is all about the power of individuals coming together as a team. With 'Impossible Team' we take our previously launched +10 campaign to the next level and clearly communicate the idea of 'team' and our brand attitude “Impossible is Nothing” in an inspirational way.”

“With this campaign we will continue to create excitement for our brand,” said Erich Stamminger, President and CEO of the adidas Brand and Executive Board member of the adidas group.

”Impossible Team” is an integrated global advertising campaign including global and local versions for TV, cinema, print, outdoor, point-of-sale, public relations and on-line and kicks off on April 4, followed by a global roll-out leading to the FIFA World Cup.

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