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Coty triumphs with four victories at 34th Annual FiFi Awards

05 Apr '06
2 min read

Largest fragrance company Coty Inc was honored with four prestigious awards at the 34th Annual FiFi Awards, held last night at the Hammerstein Ballroom in New York City.

Celine Dion Parfums Belong, the third fragrance from the singing sensation, was awarded the Best Packaging of the Year in the Popular Appeal category. Lovely Sarah Jessica Parker, one of Coty's recent celebrity fragrance introductions that made Oprah's annual list of favorite things last December, was awarded the Best National Advertising Campaign of the Year for Television.

Coty also took home two statues in the Fragrance Star of the Year category - one in Men's Popular Appeal for Stetson Black and the other in the Women's Luxe for Euphoria Calvin Klein, considered the most prestigious award of the ceremony.

In commenting on the awards, Bernd Beetz, Chief Executive Officer, Coty Inc. said, “We are very pleased that Lovely, Belong, Stetson Black and Euphoria all received recognition from the Fragrance Foundation. Winning four FiFi's is the culmination of what has been an excellent year for Coty. It reinforces Coty's strength as the leader in the fragrance industry and supports our on-going commitment to create innovative, exciting and engaging products for our consumers.”

Known as the “Oscars” of the fragrance world, this year's FiFi guests included, host, Geena Davis, designer, Betsy Johnson, and actresses, Sarah Jessica Parker and Vivica A. Fox. Initiated in 1973, the annual New York City awards event, was attended by over 1,000 people in the international fragrance community.

Coty Inc. is the largest fragrance company in the world and one of the leaders in global beauty with annual net sales approaching USD $3 billion. Coty Inc. operates in over 25 countries and sells its products in broad and select distribution channels in over 80 markets spanning the Americas, Europe and Asia.

Coty Inc

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