JCPenney & Sephora declare joint scheme from Fall 2006
17 Apr '06
3 min read
Sephora USA Inc ("Sephora"), the beauty influence, and J. C. Penney Company Inc, nation's largest catalog merchant, announced a joint initiative under which Sephora will open "store-within-stores" and be the exclusive beauty offering in JCPenney stores, beginning as early as fall 2006.
Featuring the most innovative approach in the beauty retail industry, the Sephora in JCPenney stores will feature top brands from makeup, skincare, fragrance, and accessory products carried in Sephora's 120 stores across the U.S.
Each JCPenney & Sephora will be in a prominent location in the center core of the store. It will have the signature Sephora look, including open-sell gondolas and wall linears, allowing customers easy access to products, and be staffed with a professional team of product consultants trained under the "Science of Sephora" education program.
In addition, the initiative will bring together two Internet powerhouses. Sephora is the largest online retailer of prestige beauty products. Sephora will exclusively service the JCP consumer's online beauty needs through a link to www.sephora.com from www.jcp.com, which recently surpassed $1 billion in annual revenues.
This initiative with JCPenney as a way to dramatically increase our retail presence, while we continue our core strategy of aggressively building free-standing stores across the country, said David Suliteanu, President and Chief Executive Officer of Sephora U.S.A.
"JCPenney's focus on providing relevant merchandise to its broad customer base is consistent with objectives. This includes America's youngest women, a market in which JCPenney is a significant and rapidly growing factor.
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