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Nayomi launches excellent Summer 2005 collection at Dubai

May '05
Leading lingerie retailer in the Middle East Nayomi introduced its new Summer 2005 collection at a fashion show in Dubai.

The show was hosted at the Fairmont Hotel featuring an exclusive range of glamorous nightwear, lingerie and smart and casual range of clothing.

The show celebrated stylishness and extravagance and also Nayomi's debut its fashion range in the UAE. Concerning with the season, the collections included several shades of pink, purple and aquamarine. Modern-day patterns were used to provide a more fashionable look and feel with culturally inspired designs and cuts accepting a wide range of tastes and styles.

“We have made the decision to preview a range of smart and casual wear for women in the UAE in response to the amazing response it has received in Saudi Arabia. In line with our vision for nightwear and lingerie, the fashion ranges incorporate many distinct styles whilst maintaining an oriental flavour. We have blended the latest trends with feminine cuts, styles and fabrics while keeping the Middle Eastern woman in mind,” said Andrea Wicks, Nayomi Product Director.

Nayomi was established over a decade ago in the Kingdom of Saudi Arabia and has now grown into a regional brand with a total presence of nearly 70 stores in 22 key cities across KSA, UAE, and Qatar.

The collections are designed to suit every budget and a wide range of attitudes while the superior quality and product designs have left a mark on customers. Nayomi's collections are fashioned from styles and patterns that are both culturally inspired and in line with international trends.
ers. Nayomi's collections are fashioned from styles and patterns that are both culturally inspired and in line with international trends.

In various fabrics including silk, satin, chiffon, lace, cotton, lycra, and mesh, every customer is accommodated.

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