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International workshop on 'Premium Lifestyle Marketing' by PAF

18
Aug '11
In the age when fashion and lifestyle products are witnessing a huge surge in demand, Pearl Academy of Fashion in association with Esper Business School, University of Manitoba, Canada organized a workshop to educate students about the latest market trends. The workshop was aimed at facilitating learning among the marketing and retail industry aspirants through original case research method intended to analyze the issue with a logical perspective.

A team of fifteen students from Esper Business School, University of Manitoba, Canada jointly underwent this workshop on 'Premium Lifestyle Marketing' with fifteen 'Fashion Retail & Fashion Marketing' students from Pearl Academy of Fashion. Three groups were formed with equal representation from Indian and Canadian teams. They were given a case study in advance to study and brainstorm on the case. The most exciting learning opportunity for students was to interact and understand it from a different cultural perspective and bring out a solution that will cater to both, Indian as well as Canadian retail industry. In this collaborative workshop students made presentations on contemporary topics like 'Lifestyle innovations and buying behaviour' and 'Challenges of marketing the innovative moving skyscrapers'.

The case was hosted by Dr. Mohan Agrawal who has mentored students at some India's finest B-schools including IIM Lucknow and XLRI Jamshedpur. Canadian delegation was headed by Dr. Lena Horne, Professor at the University of Manitoba, Canada.

Dr. Tarun Panwar, HoD, Retail dept., Pearl Academy of Fashion welcomed the Canadian students and said “By such practical and innovative teaching techniques, we could bring out the best in students. Teaching in retail is purely practical and multicultural interventions like this help the budding professionals to match up with the requisite skill-sets sought by the premium retail industry.”

Pearl Academy of Fashion was founded in 1993. It is a leading fashion and design education institute in India. Graduates of the Academy are highly sought after in the fashion and design industry, and a number of PAF alumni are in key positions at leading design houses and fashion companies worldwide. The Academy takes pride in its high caliber faculty, outstanding track record in student exchange, international networking and placements. Pearl Academy has three campuses located in Delhi, Jaipur and Chennai.

Pearl Academy of Fashion (PAF)


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