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Pantone & Bpeace donate color tool to Afghanistan's women entrepreneurs

11 Jan '06
3 min read

Color is not something they take for granted.'

The December visit is Bpeace's fourth mission to Kabul, Afghanistan. Goals of this mission included:

1. One-on-one work sessions with each Afghan associate to assess business development progress, and develop action plans to address problems and opportunities.

2. Business training with Bpeace associates and more than 130 members of the Afghanistan Women's Business Federation. Training included developing winning business plans, building a successful retail business, effective business marketing and developing a professional success map.

3. Obtaining business funding and financing to further Bpeace networks and relationships with potential donors for Bpeace projects and to identify and link lenders for the women's emerging businesses

In 2005, Bpeace and its partner organization Women for Afghan Women won a seed grant from the US State Department to bring 12 talented Afghan women entrepreneurs in the apparel, accessories and home decor businesses to New York's fashion center to address their most critical needs-training and access to the global marketplace.

Working with top business leaders and educators in an intensive three-week development program, the trainees attended specially- tailored classes at the Fashion Institute of Technology and on-site work sessions with designers and retailers.

The PANTONE name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.

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