GREENshowroom represents central platform for eco-fashion

In the luxurious suites of Hotel Adlon Kempinski, this served as the stage for the GREENshowroom for the sixth time, 25 labels from Germany and around the world presented sustainable fashion, accessories and lifestyle products in the high-end fashion segment. Together with the Ethical Fashion Show Berlin at ewerk, the GREENshowroom represents the central platform for eco-fashion, organised by Messe Frankfurt.

"The GREENshowroom yet again enriched our global portfolio of textile trade fairs tremendously. We were especially delighted by the increase in international exhibitors to whom our trade fair provides a strong and consistent platform for sustainable fashion in the high-end segment," sums up Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Exhibitors such as SeeMe (Netherlands), Flavia Anranha and Luiza Perea (Brazil), Vilmava (Finland), Halasi (Hungary), My biotiful bag (USA) and Sarah Reinhard (Switzerland) reflect the international interest in the GREENshowroom and the global interpretation of the issue of sustainability.

High-calibre brands including Anne Gorke, Cocccon, Edelziege, Malli, Muriée, Atelier Laure Paschoud, deepmello (formerly the Rooters), Ika Babel and Kaschuba Hommage, Leibschneider, RoyalBLUSH, Schmidttakahashi and Studio Ecocentric have been represented in the GREENshowroom for a number of seasons and are full of praise for the professionalism of the event's coordination and the exclusive ambience: "The atmosphere is really something extraordinary. You get the feeling that you're in a haven sheltered from the stress of Fashion Week. My collection has met with a very good response and I have already gotten some orders. The event has far surpassed my expectations," summarises Irina Kaschuba, designer for the label Ika Babel.

Green segment poised for further growth

Magdalena Schaffrin and Jana Keller, the founders behind the successful trade fair, are pleased about the event's progression. "A clear uptick in visitors and the positive mood amongst exhibitors demonstrate to us that awareness towards a sustainable lifestyle is growing and green luxury is in vogue. It's something we're thrilled about. We feel it is a continuing affirmation of our idea and the concept of the GREENshowroom. A total of 83 labels from 18 countries at the GREENshowroom and the Ethical Fashion Show Berlin lead to rising exhibitor numbers and underscored the growing interest in the green fashion segment.

Salon show wows trade public and celebrities

As part of the exclusive salon show on 5 July, trade visitors, press representatives