Columbia Sportswear purchases footwear brand Montrail
27 Jan '06
3 min read
"The acquisition of Montrail adds a pinnacle brand to the Columbia portfolio of footwear.
Montrail carved its niche in the specialty outdoor market by creating a better fit and pioneering high performance lightweight footwear," said Menno van Wyk, CEO of Montrail, Inc.
"Superior products will continue to be a hallmark of the Montrail brand.
Columbia's sourcing, worldwide distribution systems, and efficient operations will give Montrail products a competitive advantage.
In particular, the Columbia infrastructure will help them to design and develop ever-better Montrail products and more efficiently deliver them into the hands of discerning users."
Brad Gebhard, Vice President of Footwear at Columbia, will now be responsible for design and merchandising for all of the company's footwear brands including Columbia, Montrail, and Sorel.
Scott Tucker, former President of Montrail Inc, will lead the Montrail brand as General Manager.
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear.
As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance, functionality and value.
The Seattle, Washington-based Montrail established in 1993, manufactures and sells its products to retailers in the United States and in 29 countries worldwide.
In 1996, Montrail embarked on a mission to improve the standard for comfort and fit in footwear by creating IntegraFit, its proprietary fit technology.
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