Models Ashley & Mary-Kate Olsen for Badgley Mischka's Ad campaign
16 Feb '06
3 min read
The central theme of the campaign was 'modern day Cinderella's.'
Creatively, they were all about having the girls look gorgeous and elegant but not perfectly coiffed.
It is a looser more unrefined and approachable glamour."
The campaign was photographed by legendary photographer, Gilles Bensimon in New York City in the Presidential Suite of the St Regis Hotel and was created by Iconix's in-house marketing team.
The campaign features both Olsen's wearing gowns from the couture collection.
In addition to the print ads, the campaign will also appear on the internet and in-store.
Badgley Mischka has been hailed by Vogue as among the "Top 10 American Designers" and their designs appeal to a range of women, including celebrities Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker, Ashley Judd and have dressed the First Daughters, Barbara and Jenna Bush for the Inaugural Ball.
Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
Iconix Brand Group Inc is in the business of marketing and licensing the CANDIE'S, BONGO, BADGLEY MISCHKA , JOE BOXER and RAMPAGE trademarks on a variety of apparel and fashion products.
Through its wholly owned subsidiary, Brightstar Footwear, Inc the Company also arranges for the manufacture of footwear products for mass market retailers.
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