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Lotto with 'Zhero Gravity' in Indonesia thru MAP

10 Mar '06
3 min read

“Lotto is proud to be the pioneer in the football boot field. This revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation. The 2006 World Cup in Germany is 'Lotto's project' for football and the planned investment for this event is considerable.”

“Indonesia is a huge potential market for soccer” , added Andrea Tomat, “and PT Mitra Adiperkasa Tbk are clearly the leaders in marketing, sales and distribution. We believe that MAP's competence in local market knowledge combined with Lotto's Italian design and technology will create a winning market edge".

MAP Director Michael Capper said “one of MAP's key goals in 2006 is to enter the soccer market and we are delighted to sign a unique agreement with Lotto, one of the world's most iconic sports brands."

Soccer penetrates all sectors of society in Indonesia and this matches with our own internal philosophy to reach "The Heart of Sport" in our country by providing products customized to local market requirements with Italian know-how at all levels of price".

MAP has more than 200 fully owned sports shops across the archipelago such as Soccer Station, Planet Sports, Sports Station, The Athlete's Foot, Golf House and The Sports Warehouse which are customized to suit the sports consumers of all income levels.

Italian sportswear company Lotto Sport Italia is specially focus on footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.

PT. MITRA ADIPERKASA Tbk – leading on retail network and brand portfolio in Indonesia with over 30 concepts covering all aspects - from sports to fashion department. It is a top retail marketing company of premier lifestyle brands and quality products.

Lotto Sport Italia

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