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Reebok's Now Playing: Unique brand promotion exercise

13 Mar '06

3 min read

Daddy Yankee will have a signature collection of footwear, apparel and accessories called "Daddy Yankee."

Mike Jones, Lupe Fiasco and Lil' Wayne will wear Reebok's new "Rbk OG" collection, a versatile line showcasing Mike Jones' street-inspired style, Lil' Wayne's on-trend look, and Lupe Fiasco's skate style.

Pharrell will debut his new line of "Ice Cream" footwear in the spring, a line of skate-inspired and fashion-forward shoes.

50 Cent's "G- Unit" and Jay-Z's "S. Carter," have been among the strongest selling footwear lines in the market.

In addition to having authentic new collections, Nelly, Daddy Yankee, Mike Jones and Lupe Fiasco will be featured in Reebok's "I Am What I Am" global advertising campaign.

The "I Am What I Am'" campaign celebrates contemporary heroes of today's global youth, including music icons, athletes and entertainers.

The four artists will be the newest members to join the brand's "I Am What I Am" family which includes 50 Cent, Jay-Z, Pharrell, Maggie Gyllenhaal, Donovan McNabb, Allen Iverson, Yao Ming, Nicole Vaidisova, Miri Ben-Ari, Christina Ricci, Stevie Williams and many more.

Headquartered in Canton, Massachusetts, Reebok International is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.

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