"This is a division that I have been looking forward to creating for some time, said Von Dutch Originals CEO/Owner, Tonny Sorensen. "With Niels' 15 years of experience in the sunglass industry and Von Dutch's proven name as an international lifestyle brand, we feel that we are ready to enter this market and make a significant impact."
Von Dutch Kustom Eyes has already secured distribution in several countries and has signed on several key trendsetting stores worldwide. The line made it's U.S. debut at The Showtime Style 2006 pre-Golden Globes Retreat, where Hollywood's elite including Angela Bassett, Daryl Hannah, Terrance Howard, and Michael Madsen all picked up pairs of Von Dutch Kustom Eyes.
Von Dutch Originals is an international fashion label with a rock-and-roll attitude rooted in "Kustom Kulture", popularized by America's great car culture. Von Dutch Originals is built on the spirit of "freedom, style, sex, power and motion." Von Dutch Originals is headquartered in Los Angeles, CA.