Cosmetics retailer Inter Parfums Inc and athletic apparel company Quiksilver Inc have jointly announced an exclusive worldwide license agreement for the creation, development and distribution of fragrance, suncare, skincare and related products under the Roxy brand and suncare and related products under the Quiksilver brand. The contract runs through December 2017.
Inter Parfums Inc's Paris based subsidiary, Inter Parfums SA will develop entirely new product categories for each of the two brands, which are important brands for the global youth market and synonymous with the heritage and culture of surfing, skateboarding and snowboarding. Initial plans call for the first new product line under the agreement, a Roxy fragrance family, to be introduced in late 2007, followed by a Quiksilver suncare line.
Bernard Mariette, President of Quiksilver Inc, stated, "With the signing of the license agreement with Inter Parfums, we are adding a new dimension to our strategic vision for our brands, which truly have come to represent a global lifestyle for youth and outdoor sports.”
Jean Madar, Chairman & CEO of Inter Parfums Inc, noted, "We are very enthusiastic about our new association with Quiksilver Inc, the world's leading outdoor sports lifestyle company. We believe we can successfully leverage the passion and loyalty of the Roxy and Quiksilver brands to bring their customers exciting new products."
Philippe Benacin, President of Inter Parfums SA added, "Roxy and Quiksilver are exceptional brands with global recognition among the large and growing population of active, outdoor-oriented youth. This agreement is a major step forward for each of our companies as it gives us the opportunity to extend our respective strategies and create growth and value for our shareholders as well as for consumers.”
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