PUMA has over the past years successfully established business relationships with licensees in several sports and lifestyle related areas. Its current licensing portfolio includes watches, fragrances, bodywear and socks.
PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.