News Flash

Iconix Brand Group to buy Mossimo, Mudd brand

03 Apr '06

4 min read

"This would be a nicely accretive transaction and one that we believe would be a strong driver of our earnings for many years to come. With the addition of Mossimo and Mudd, we project that the Iconix portfolio of brands would generate $3.5 billion in annual retail sales," he said.

Mossimo Giannulli, Chairman and CEO of Mossimo said, "Iconix has created something very exciting and has developed the licensing model into a business of much greater scale, diversification and synergy. Adding the Mossimo brand to this exciting platform is a compelling way to generate value for our shareholders and I look forward to working with the Iconix team to continue to develop Mossimo to its greatest potential both domestically and around the world."

Dick Gilbert, the founder of Mudd and President of Mudd USA, said, "I am glad to be continuing on with Iconix as their new jeans wear licensee. This deal would add the missing ingredient to our formula. Mudd has become the dominant and ubiquitous brand that it is today by leveraging our expertise in product and design. As a result of this transaction we would have the support of a strong marketing and brand management company to take Mudd to the next level."

Iconix brand Group Inc owns, licenses and markets a diverse and growing portfolio of consumer brands including CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER and RAMPAGE.

Iconix Brand Group Inc

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