Diddy's Unforgivable is No 1 men's fragrance in US
04 Apr '06
3 min read
The Sean John Unforgivable scent exudes the energy, sexiness and elegance of Sean Combs. As an aficionado of scents himself, Sean Combs personally selected only the most premium and luxurious ingredients for his signature fragrance. The notes blend a combination of breathtaking, addictive and slightly dangerous essences.
"When we set out to create this fragrance, I wanted to revolutionize this industry," said Sean Combs.
"I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew upon my experience as a fashion designer and a recording artist and launched Unforgivable like an album ... and we have hit number one! I am a boy from Harlem and to have this kind of success right out of the box is truly beyond my wildest dreams," he added.
Sephora, who currently carries Unforgivable in America, is one of the retailers that will carry Unforgivable in its International locations. "I am thrilled the first Sean John fragrance, Unforgivable, is #1 in men's fragrances at Sephora," said Betsy Olum, Senior VP, Sephora Marketing. "We look forward to the continued success of the brand and our partnership."
Sean John Fragrances is a division of M.A.C (Make-Up Art Cosmetics Inc), a subsidiary of The Estee Lauder Companies Inc, one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
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