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News Flash
Puma to emerge as popular sports lifestyle brand
05 Apr '06
1 min read
Puma brings complete changes in its strategy to emerge as the most popular sports and lifestyle company.
The brand has always been under the dark shadows of low visibility, though it catered to Indian market since 2002.
In the first place, Puma has decided to discontinue the licensee agreement it had with Planet Retail and start its own subsidiary.
Company's General Manager Martyn Bowen said this was part of what the company adopted startegy, globally.
This company plans to launch a 1,500-sq ft brand store in Bangalore or Chennai in the next six months.
Moreover, it would continue to set up stores through Planet Retail even though Puma is not the licensee for the brand while Puma also plans to strengthen its presence in the multi-brand outlets.
PUMA has the long-term mission of becoming the most desirable Sportlifestyle company.
Phase IV, PUMA's long-term oriented business plan, was launched in 2006 to reinforce its position as one of the leading multi-category Sportlifestyle brands.
The brand has always been under the dark shadows of low visibility, though it catered to Indian market since 2002.
In the first place, Puma has decided to discontinue the licensee agreement it had with Planet Retail and start its own subsidiary.
Company's General Manager Martyn Bowen said this was part of what the company adopted startegy, globally.
This company plans to launch a 1,500-sq ft brand store in Bangalore or Chennai in the next six months.
Moreover, it would continue to set up stores through Planet Retail even though Puma is not the licensee for the brand while Puma also plans to strengthen its presence in the multi-brand outlets.
PUMA has the long-term mission of becoming the most desirable Sportlifestyle company.
Phase IV, PUMA's long-term oriented business plan, was launched in 2006 to reinforce its position as one of the leading multi-category Sportlifestyle brands.
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