adidas, the major sports brand in world, is to launch its latest concept store at Marina Mall in Abu Dhabi.
The new store has come up with myriads of range in footwear, apparel and accessories and today; for a limited period of time, customers can take advantage of the mi adidas customisation sports shoe service.
For the success of stores in UAE, Ghassan Hout, Regional Sales Manager – Retail, gives full credit to company's knack to recognize its target markets needs.
Calling this store as a milestone, he added that company strove to spread the brand name, products, ranges and technologies across the region.
The new store provides a mix of sporting goods including more than 140 different models from the performance footwear range; the latest F50+, the + Predator Absolute, David Beckham Predator football boots and +50 TunIT football boots; a variety of apparel ranges including fitness, golf, football, tennis and basketball; and ranges for women, including the adidas by Stella McCartney performance and tennis ranges, and, Missy Elliot Respect ME range.
For golfing enthusiasts, the store also carries the ClimaCool and ClimaLite apparel ranges, and for those want to dress in style, a wide range of adidas 'Originals' apparel and footwear is available.
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