NPD Group declare sales for beauty products hit $8.2 bn
14 Apr '06
3 min read
Fragrance- Star Power Sells
For fragrances, sales in 2005 remained just shy of the $3 billion mark and they continued to be driven by star power as celebrities put their names and faces behind more fragrances. Celebrity fragrances now represent nine percent of the top 100 women's fragrances and generated about $150 million, three times what they generated in 2000.
Prestige women's fragrance sales nearly hit $2 billion with a growth of two percent and men's fragrances were just short of $1 billion with a five percent increase in sales.
But it was the number of new launches that has raised some concerns about the sustainability of the new products, said Grant. Since 2003 there have been more prestige fragrance launches then all the launches combined from 1998 to 2002.
For the past two years, NPD has seen more than 100 prestige fragrance launches per year. And the number of new launches appears to be shortening the lifecycle of the products.
“In the past, a new product launch would generate healthy sales for two, three, even five years,” said Grant. “In 2005, with sales nearly breaking through the $3 billion dollar mark, the average new launch was down to $0 dollars within 12 months,” said Grant.
Since 1967 The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their businesses.
Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, toys, video games, and wireless.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
