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Fashion brand Burberry to tap Indian luxury market

14 Apr '06

1 min read

Luxury fashion brand Burberry has opened shop in India.

Burberry has the two major reasons to celebrate, one is this year company has completed 150 years of production of fine clothing and another is it is going to enter world's most exciting and emerging market for luxury goods.

In 1980s and 1990s, the brand was not as popular as it is today, there were series of complaints about repetitive and traditional designs.

By 2001 company started functioning smoothly and became famous from staid to hip, bordering on cult themes introduced by new President Rose Marie Bravo (now Vice-Chaiman) and head designer Christopher Bailey.

Bravo and her new management team have identified opportunities in high margin accessories, fragrance and kidswear categories.

Burberry is a luxury brand with a distinctive British sensibility, strong international recognition and differentiating brand values that resonate across a multi-generational and dual-gender audience.

The Company designs and sources apparel and accessories distributing through a diversified network of retail, wholesale and licensing channels worldwide.

Since its founding in England in 1856, Burberry has been synonymous with quality, innovation and style.

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