AVP inks three-year title sponsorship deal with CROCS
17 Apr '06
3 min read
-- Use of AVP imagery in CROCS' national print advertising campaigns
-- A multi-faceted licensing agreement covering the development and sale of AVP branded footwear that will be available through CROCS' wholesale and retail networks
"We are thrilled to have CROCS as the AVP Tour Title Sponsor," stated Leonard Armato, CEO and Commissioner of AVP.
"We are excited to announce our new affiliation with this world-class, high profile tour and we are pleased to become the title sponsor for the next three years," said Ron Snyder, CEO of CROCS.
As both the CROCS and the AVP brands rapidly evolve, the AVP CROCS Tour will help both companies establish themselves as growing lifestyle brands.
AVP Pro Beach Volleyball Tour Inc is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.
CROCS Inc is a rapidly growing designer, manufacturer and marketer of footwear for men, women and children under the CROCS brand.
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