Fossil kicks off new design contest 'Tinspiration'
12 Jun '06
3 min read
After more than seventeen years of transforming the very concept of packaging with its signature watch tins, watch designer Fossil is about to let the design community in on the fun.
Tinspiration, the Fossil design contest, kicked-off at the HOW Design Conference via a 'tinvitation' in the gift bags to all conference attendees, invites designers from around the United States to develop artwork for the brand's famous watch tin packaging.
Along with the chance to win bragging rights and the pride of having their work put into actual production, Fossil will also be offering contestants the chance to win a $1000 gift certificate to fossil.com and the opportunity to tour the Fossil design studio.
"One of the most important criteria for judging this contest will be the ability of the designer to not only use his or her own personal creative style to create a design that gives obvious cues to its 'vintage' reference or inspiration, but brings fresh life to the theme through the use of color, typography, illustration or varied medium," said Tim Hale, Senior VP of the Fossil Image Group.
"This idea of an open interpretation of 'vintage' based on the relevant viewpoint of the individual is core to the current, 'What Vintage Are You?' campaign that Fossil is currently running. Our hope is that designers are given the opportunity through this contest, to express what inspires them and more specifically, what vintage inspirations have influenced or do currently influence their work," Hale said.