PVH & B Robinson Optical to launch IZOD sunglass collection
13 Jun '06
3 min read
Phillips-Van Heusen Corporation (PVH) and B Robinson Optical Inc announced that they have entered into a license agreement under which B Robinson will produce a collection of men's and women's non-optical sunglasses under PVH's IZOD brand. The collection will bring the recognizable high-quality casual design approach of the IZOD brand to eyewear.
Sunglasses are the latest addition in the continued expansion of IZOD lifestyle product offerings, which currently cover over fifteen categories, including men's, women's and children's dress and casual apparel, accessories, intimates, soft home goods and ophthalmic eyewear.
The sunglass collection will capture the sport-spirited styling, which has made IZOD a household name for years. Easy to wear men's and women's styles complement this modern traditional lifestyle brand.
Capitalizing on the brand's fresh, clean attitude, IZOD sunglasses promise to offer consumers a unique eyewear collection.
The collection will debut in stores Spring 2007 and will be offered in four exciting groupings: IZOD Classic, IZOD XFG (X-treme Function Golf), IZOD PerformX and IZOD LX (Luxury Sport).
The first collection will include frames made of acetate, metal and metal combination. Sport-inspired retro aviators, oversized shields and unique wraps will balance a selection of updated, traditionally styled shapes.
Keeping with IZOD's reputation for color, the collection will feature a broad color palette of new fashion colors, incorporating bright red, yellow, orange, blue and green into both the frames and lenses, as well as classic colors like black, brown, and tortoise.
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