It is a brand that is synonymous with fun, attitude and adventure unlimited. A brand that sketches a new way of life for kids! The Zapp! Experience came alive at CG Road, in Ahmedabad, as Raymond launched the first exclusive Zapp! store.
This flagship Zapp! store was inaugurated by Mr. Pradeep Bhandari, Group President & Wholetime Director, Raymond Ltd. along with Mr. Shreyas Joshi, President-Raymond Apparel Ltd.
Spread over 2000 sq. ft., the Zapp! store provides a unique shopping treat for kids with its fun ambience, wide variety of merchandise and an exciting in-store experience. Targeted at kids between the age group of 4 to 12 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear.
Designed in-house, keeping in mind the needs of its target consumers, the Zapp! clothing range will be available through the 'Basics', 'Denim' and other lead collections. In addition to this, Zapp! has also entered into a tie-up with Warner Brothers to make available the complete range of 'Superman' merchandise in India.
Speaking at the inauguration, Mr. Pradeep Bhandari, Group President, Raymond Ltd., said, “Zapp! is a natural fit into our overall growth strategy for apparel. We believe that kidswear segment has a huge potential in the Indian market and that our customers, and their parents, are looking for a world-class, quality product.
Understanding the potential of this fastest growing apparel segment in the country, we plan to set up around 10 'ZAPP!' stores across key metros by the end of this year. Zapp!'s strong product coupled with a unique and fun experience will redefine the kidswear market in the country!”
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