News Flash

Volume retailers declare positive sales in apparel

04 Jul '06

2 min read

Volume retailers had released their sales for their fiscal year 2005 and exclaimed that positive sales in apparel attributed to this pleasant result.

This statement makes little sense regarding the fact that most consumer's viewed these retailers as low-priced, not trendy store that seemed to target almost anyone and nobody.

But one of the top volume retailers Aeon was successful in proving a 2 digit growth and surveys from consumers revealed that their awareness towards the stores have altered.

Many volume retailers have taken the fiscal year as a year to restructure their problems concerning the somewhat negative image the consumers held. Most retailers struggled as they could not change their products as easily as it could be said, but came to understand that the store spaces could.

This resulted in changing the atmosphere of their store spaces.

Aeon had renovated their Chiba store that had just opened in 2000, but with the renovation and increase of torso usage they created different stages within the store and called them “Aeon Style”.

This new concept was put on trial in different stores and was used in the opening of their new store in March 2006. Aisles were curved and lightings and racks were altered and created a new store that some customers had asked the staff where Aeon was. Many of the items displayed no longer looked “2 for the price of 1”. This was the element that brought 2 digit growth to the stores.

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