Marimekko's ready-to-wear collection from Finland offers high-quality clothing for all occasions, comprising of woven fabric garments, knitwear and jerseys all made from pure natural materials and feature fun, colourful prints.
Also new to Pure, Italian Sonia Fortuna will be showing undeniable passion in its eye-catching s/s 2007 collection of contemporary items and outfits with a fashion-forward European flair. Rich textures and colours plus one-of-a-kind details give a sense of understated sophistication with a funky edge.
Other new brands deserving a closer look at Pure are; Mireia Bisbe, Miss B, Alexis, Maria Coca, Dept, Linea T, Art, Bony Paris, Terminal One, Boy London, Innocence, Zett, and Tashia London.
There are also newcomers from the Argentian embassy: Hecho a Mano, Manto Abrigos and Maureene Dinar, and from the Spanish embassy, Maria Lafuente and Raquel Tomillo.
Returning to Pure are internationally renowned Isabel de Pedro, a well established Spanish designer brand showing urban African motifs and prints illustrated on some very slick feminine silhouettes;
Aideen Bodkin whose Irish charm mixes sophistication with undeniable sex appeal, and Ruthless by Ruth Tarvydas whose dresses create a high impact look and are at once flirty and feminine.
Buyers can register on www.purewomenswear for their free ticket and see preview pictures of the brands, as well as a full brand list and details of the daily catwalks and the Drapers trend presentations essential to this season's buying.
Pure is well established as the UK's main fashion event for contemporary and directional womenswear, attracting progressive buyers, who come to place orders, pick up trend information, discover brands and be inspired by the 800 womenswear brands, the floor of accessories and the daily catwalks and trend presentations by Drapers.