Reebok teams up with screen star Scarlett Johansson
25 Jul '06
3 min read
Footwear maker Reebok has signed a multi-year partnership with one of Hollywood's most captivating young actresses, Scarlett Johansson.
The 21 year-old beauty has partnered with the brand to co-create Scarlett "Hearts" Rbk, a fashion-forward, athletic-inspired footwear and apparel signature collection debuting in spring 2007 at high-end department stores and boutiques around the world.
The line will be grounded in sport and will feature head-to-toe looks designed to take today's multi-dimensional woman from the studio to the street in style. In addition, the star of acclaimed films including "Match Point" and "Lost In Translation" will be featured in Reebok's new global women's advertising campaign breaking in spring 2007.
"Reebok is thrilled to partner with Scarlett because she is a world renowned style icon and truly an inspiration for today's young women," said Reebok's President and CEO Paul Harrington. "Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection and also for our exciting new women's campaign."
Recognized worldwide for her fashion flair, Johansson was recently voted "Best Dressed" in an online poll conducted by Yahoo! A New York City native, Johansson has always had an affinity for fashion. "Reebok has a rich heritage in developing and designing cutting-edge women's product which makes them an ideal company to partner with to launch 'Scarlett Hearts Rbk'," said Johansson. "I am very enthusiastic about working with Reebok to design this line."
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