News Flash

Latest trend-setting brands at Mervyns this back-to-school season

26 Jul '06

4 min read

Rock on

Dark skinny jeans, skull motifs, henley tops and raw edge details are all "must-haves" to complete one of the season's most popular looks. Influenced by the styles of their favorite rock stars and celebrities, girls wanting to own the latest denim styles are sporting skinny jeans paired with screen tees adorned with roses, crosses and skulls. A striped hooded knit top, grommet-detailed messenger bag and black Converse All-Star sneakers are essential in topping off this look.

Urban legend

Urban and street-inspired apparel has gone mainstream reaching sales of up to $2.2 billion a year, according to New York market research firm, the NPD Group. Inspired by the hip-hop music scene and the energy and culture of the city, this trend has made its way into the suburbs. In keeping with this trend, Mervyns is now carrying urbanwear looks from the well-known SouthPole and Avirex brands, both popular with young men, kids and juniors. This back-to-school season, girls will look for puffy metallic jackets, large hoop earrings in gold or silver, metallic heels and jeans with gold embroidered side-detailing. Guys will gravitate toward clean dark-wash denim, hooded sweatshirts and long-sleeve graphic tees layered under button front woven shirts.

Denim with a twist

Denim is essential to every student's back-to-school wardrobe. New popular tints include black, grey and dark blue which look great worn as part of the rock-inspired and urban trends. Long and lean, skinny and distressed vintage styles will also prevail. Those opting for the latest fashions will gravitate toward the new Seven7 brand of jeans, recently launched at Mervyns. This premium denim line focuses on different washes, hardware and unique "S" back pocket detailing featuring rainbow colors, rhinestones, sequins and studs. Girls can easily pair them with tattoo-inspired screen tees and anything from stacked heels to a pair of beaded flip flops. For guys, Levi's continue to dominate the denim realm, with the newness appearing in updated, fashion-forward surf and skate lifestyle looks, heavy-washing, mid-level destruction and slim-straight leg styles.

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