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LaCrosse Footwear earnings rise on higher sales in Q2

01 Aug '06

3 min read

Sales to the outdoor market were $9.4 million for the second quarter of 2006, up 5% from $8.9 million for the same period in 2005. The year-over-year growth in outdoor sales is mostly due to the success of innovative new products and continued penetration into the hunting and hiking boot markets.

"We are very pleased with our sales and earnings performance for the second quarter," said Joseph Schneider, CEO of LaCrosse Footwear.

"During the quarter, we strengthened our national sales team and improved our presence in a number of specific regions and target markets where we want to gain market share. Together with RealTree, a leader in camouflage patterns, we commenced an exciting integrated marketing program with TV commercials, promotional contests and point-of-purchase advertising for our new LaCrosse-branded, leather hunting boots. We also successfully completed our move into the new distribution facility, which will help us maintain strong customer responsiveness and manage our growth," he concluded.

LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The company's trusted Danner and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe.

LaCrosse Footwear Inc

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