Diane Nicholson as President of NPD Beauty Division
23 Jun '05
3 min read
NPD Beauty is a division of the NPD Group. NPD Beauty introduced the first retail point-of-sale tracking service for beauty in the U.S. department stores in 1996. Since then, the Beauty division has developed a line of products and services to address the needs of the growing fragrance, color cosmetics and skincare industries. This includes shade level detail in makeup, weekly data in fragrances, scent and concept testing and ad-hoc and in-depth consumer reports on issues that impact the clients' bottom line.
The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, video games, and wireless.
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