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Avon forms creative partnership with celebrity makeup artist
18 Aug '06
2 min read
Avon Products Inc announced a creative collaboration with celebrity makeup artist Jillian Dempsey, a beauty industry icon whose client roster includes some of Hollywood's freshest faces.
In this newly formed, enterprise-wide consulting role as Global Creative Color Director, Ms Dempsey will work closely with Avon as the company refreshes and elevates its flagship color brand. The alliance with Ms Dempsey represents the first time Avon has partnered with an outside makeup artist in a role of this kind.
Avon will collaborate closely with Ms Dempsey on the Avon brand to refresh shadepalettes, launch limited-edition seasonal color collections and new product concepts, beginning in Spring 2007. She will also work with mark, Avon's beauty boutique brand, in the areas of textures, shade development, product forms and packaging.
"Avon was the only beauty brand in my house when I was growing up. I've always known it was a global beauty leader," said Ms Dempsey. "As a makeup artist, I am passionate about helping women recognize their own beauty, and so it's an honor to collaborate with Avon and embrace their philosophy that every woman can have great style."
"We are thrilled to partner with Jillian, a true visionary and authority in color who embraces Avon's philosophy and passion that every woman can have fun discovering new colors, new looks and new styles," said Jill Scalamandre, Senior VP, Avon Global Beauty Brands. "We look forward to working closely with Jillian to help us continue our commitment to providing women with innovative, on-trend products and makeup collections."
In this newly formed, enterprise-wide consulting role as Global Creative Color Director, Ms Dempsey will work closely with Avon as the company refreshes and elevates its flagship color brand. The alliance with Ms Dempsey represents the first time Avon has partnered with an outside makeup artist in a role of this kind.
Avon will collaborate closely with Ms Dempsey on the Avon brand to refresh shadepalettes, launch limited-edition seasonal color collections and new product concepts, beginning in Spring 2007. She will also work with mark, Avon's beauty boutique brand, in the areas of textures, shade development, product forms and packaging.
"Avon was the only beauty brand in my house when I was growing up. I've always known it was a global beauty leader," said Ms Dempsey. "As a makeup artist, I am passionate about helping women recognize their own beauty, and so it's an honor to collaborate with Avon and embrace their philosophy that every woman can have great style."
"We are thrilled to partner with Jillian, a true visionary and authority in color who embraces Avon's philosophy and passion that every woman can have fun discovering new colors, new looks and new styles," said Jill Scalamandre, Senior VP, Avon Global Beauty Brands. "We look forward to working closely with Jillian to help us continue our commitment to providing women with innovative, on-trend products and makeup collections."
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