BTC to sell Marchpole's Emanuel Ungaro brand in UAE
21 Aug '06
2 min read
Marchpole Holdings plc is pleased to announce it has signed a distribution agreement with Dubai based BTC Group International, for the Emanuel Ungaro brand to be sold in the United Arab Emirates.
The contract is initially for 5 years, beginning with the 2007 Spring/Summer collection, with an opportunity to extend the agreement.
Under the terms of the contract, BTC will open between three and five exclusive stores within the five year term. The contract is safeguarded with minimum guarantees.
BTC is one of the leading wholesalers and retailers for prestigious high fashion brands in the UAE. Founded in 1998 in Dubai, the Company offers exclusivity for a number of world wide fashion labels including Karl Lagerfeld.
Following Marchpole's acquisition in March 2006 of Moda America, the US licensee for Emanuel Ungaro, which has brought further growth opportunities in the USA, the Company owns the worldwide licence for Emanuel Ungaro.
The Emanuel Ungaro brand is already established in Europe and Asia and today's distribution agreement opens up opportunities to benefit from the lucrative Gulf marketplace.
Marchpole's Executive Deputy Chairman, Michael Morris, commented: 'This agreement is a major breakthrough into the fast growing Gulf marketplace and one which confirms the significantgrowth potential of the Ungaro brand.'
'It is yet further progress towards our strategy to become a global fashion brand management group.'
Marchpole Holdings plc ('Marchpole') is an international brand management group that designs, produces and sells clothing and accessories for eight globally recognised fashion labels.
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