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News Flash
Benetton stores open in Viareggio
23 Sep '06
2 min read
The display area is based on a seductive development of the TWINS furnishing concept: dark wood furnishings with elegant coppery trim for adults, bamboo for the children's area, plus central units to increase the display opportunities.
Lighting has been softened: a luminous and relaxing atmosphere brings out the chromatic tones of the garments, also enhanced by the large number of windows that open in to the megastore.
The Viareggio megastore continues the process of new openings and refreshing of the Benetton sales network, that is moving in step with constant renewal of the collections and growth in quality of services.
Benetton stores are today the best international showcase for the Group's brands, style and image, confirming its presence in the most prestigious shopping streets in Italy and throughout the world.
Lighting has been softened: a luminous and relaxing atmosphere brings out the chromatic tones of the garments, also enhanced by the large number of windows that open in to the megastore.
The Viareggio megastore continues the process of new openings and refreshing of the Benetton sales network, that is moving in step with constant renewal of the collections and growth in quality of services.
Benetton stores are today the best international showcase for the Group's brands, style and image, confirming its presence in the most prestigious shopping streets in Italy and throughout the world.
Benetton Group
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