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Upen Patel to provoke customers for Provogue
28 Sep '06
1 min read
The dashing heartthrob and macho man, Upen Patel has been chosen as the next brand ambassador for the new product category of Provogue. He will be presenting new line of products like innerwear, footwear, trendy eyewear and accessories.
Patel who has been modeling for many years now has hogged the limelight recently with a movie 36 China Town and is scheduled to rock the screen with Vipul Shah's Namaste London and Sunil Darshan's Shaka Laka Boom Boom very soon.
Provogue Director, Salil Chaturvedi informed that Upen was chosen by their team due to his promising face and rising status and also for the reason that their products were targeting mainly youth.
Nikhil Chaturvedi, Provogue Managing Director disclosed that since most of the brands earn 25 percent of their revenues from accessories, it became imperative for them to launch their products in this category as well.
Provogue is scheduled to host a fashion show to launch its new autumn-winter collection and is also looking out for another celebrity to promote its products.
Patel who has been modeling for many years now has hogged the limelight recently with a movie 36 China Town and is scheduled to rock the screen with Vipul Shah's Namaste London and Sunil Darshan's Shaka Laka Boom Boom very soon.
Provogue Director, Salil Chaturvedi informed that Upen was chosen by their team due to his promising face and rising status and also for the reason that their products were targeting mainly youth.
Nikhil Chaturvedi, Provogue Managing Director disclosed that since most of the brands earn 25 percent of their revenues from accessories, it became imperative for them to launch their products in this category as well.
Provogue is scheduled to host a fashion show to launch its new autumn-winter collection and is also looking out for another celebrity to promote its products.
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