Brand Factory to host many Indian & International fashion brands
05 Oct '06
3 min read
After experiencing tremendous success with Big Bazaar, Central Malls, Pantaloons', Food Bazaar, E-Zone and Collection-I across the country, Pantaloon Retail (India) Limited (part of the Future Group) announced its latest retail format that will revolutionize value-shopping in India.
'Brand Factory', is a value retail chain offering fashion brands at factory prices in a setting that is perfect to unleash the complete potential of a brand. The Future Group intends to take this format to all metros and 'A' class towns with 10 lakh plus population.
'Brand Factory' brings to the consumer the Best Brands that India and the world has to offer at discounted prices, without compromising on the shopping experience. The brands will be presented in a fully air-conditioned, slick environment spanning 60,000 to 1,00,00 square feet.
According to Mr. Vishnu Prasad, President-South and CEO-Central and Brand Factory, “Over the years, we have seen that 'Factory Outlets' have become distinct shopping destinations with distinct audiences. With fashion cycles reducing, larger quantities of stocks are reaching factory outlets. But then, what is compromised here is the brand and its image. But, the emphasis at 'Brand Factory' is to offer the customer the widest range of brands possible at absolutely great prices in an ambience that befits the brand. The Future Group clearly has the first mover advantage in this space and we plan to capitalize on this by scaling up fast across key cities.”
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