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Fashion giant Benetton celebrates 40th anniversary
16 Oct '06
1 min read
World's biggest fashion brand Benetton celebrated its 40th anniversary in style with a huge runway show in Paris' Pompidou Center and a gala dinner.
Most striking feature of the celebrations was that Benetton flew in a plane with loads of editors - everyone from Robert Verdi of New York to Kerstin Schneider of German Elle - packing out a giant custom made show space on the ground floor of Europe's most visited modern art museum.
In the family affair, Luciano, Giuliana, Gilberto and Carlo Benetton took a long stroll together down the runway to a standing ovation, a prolonged moment of cheering Benetton, with 5,000 stores in 120 countries.
Russian lovely Natasha Poly got to wear the best look with posh-punk jeans and furry sweater, ideal for intense clubbing.
The other actual clothes included Amsterdam rave party goers, Covent Garden punks and Copenhagen Christiania hippies - with bright-hued takes on Argyle sweaters, chunky cable knits, wedge platforms in orange and green, plastic coated warrior tanks, granddad leggings, Matrix jackets and fab Laplanders sweaters.
Most striking feature of the celebrations was that Benetton flew in a plane with loads of editors - everyone from Robert Verdi of New York to Kerstin Schneider of German Elle - packing out a giant custom made show space on the ground floor of Europe's most visited modern art museum.
In the family affair, Luciano, Giuliana, Gilberto and Carlo Benetton took a long stroll together down the runway to a standing ovation, a prolonged moment of cheering Benetton, with 5,000 stores in 120 countries.
Russian lovely Natasha Poly got to wear the best look with posh-punk jeans and furry sweater, ideal for intense clubbing.
The other actual clothes included Amsterdam rave party goers, Covent Garden punks and Copenhagen Christiania hippies - with bright-hued takes on Argyle sweaters, chunky cable knits, wedge platforms in orange and green, plastic coated warrior tanks, granddad leggings, Matrix jackets and fab Laplanders sweaters.
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