Steve Madden's 'Design Your Own' to give fashion-forward styles

31 Oct '06

2 min read

Attention shoe lovers! Steve Madden Ltd America's favorite shoe designer is putting the reigns in your hands. Ever dreamed of creating your own shoes? Do you see things you love on your friends, in stores and magazines or on your favorite celebrity, and want to tweak it just so to make it your own? http://www.SteveMadden.com makes this a reality.

Aspiring fashionistas take note: there are 4,221 possible combinations are available. Chose between signature high or very high heels-or flats. Pattern, material, finishing and color choices abound.

From a technology point of view, this brings Steve Madden's already key e-commerce business to a new level. Says Jeff Silverman, CEO and Founder, KOMPO E-Commerce Solutions, "KOMPO's end to end process has allowed stevemadden.com to be the first fashion footwear company to capitalize on the current trend of mass customization."

Steve Madden: "I believe in being at the cutting-edge of the most important trends. I believe our new 'Design Your Own' collection will give our customers the fashion-forward styles they have come to expect from Steve Madden, combined with the added allure of personal self-expression," commented Steve Madden.

"Besides," he continued," the wearer is always some of my best inspirations. Even though everybody looks at designers and celebrities' example, fashion is a personal choice. It should really belong just to you."

Steve Madden Ltd

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