S Kumar's launches Belmonte brand to cater economy segment

02 Dec '06

2 min read

S. Kumar's Nationwide Limited (SKNL) has introduced in the market a brand for the economic segment with a huge portfolio. Named 'Belmonte,' it is the only brand in the Economy segment that brings both fabric and ready to wear garments under one label. This latest collection is offering the largest products for the Indian consumers.

This brand is targeted towards the mid priced band that targets the youth. These days youth has most of the spending power and they want to wear something that gives them a classy look and keeps them cool.

This brand is targeted towards these youths. The products are based on unique and contemporary fashion and are associated with different segment of customers those who have zest and energy to make there inherent style true into real world.

The brand identifies itself with dynamic youthfulness, vigor and energy which the new generation has. The colour is for both young and mature customers. Trendy customer are going to have full length of choice according to their taste. The brand gives the customer a choice of getting their own style, if they don't have the proper fitting. They can go for fabrics for the same according to their choice.

This brand is being positioned for the Innovator who celebrates the spirit of fear free innovation to success. This stylish and classic brand has huge portfolio in readymade segment Ready to Wear Suits, Jackets, Shirts, Trousers (formals & casuals), Chinos (Khakis, Codroys, Cargos and Wrinkle Free ), Knitwear & Accessories.

In the fabric range, it offers Poliviscose, Polywool, Linen & Blends, Shirtings. These products will be sold by exclusive and large format retail stores across the country.

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